Last week,
an event equivalent of the World’s Fair to eye care professionals took place in
Las Vegas. This acclaimed ‘sin city’ to many was Heaven on earth to opticians,
optometrists and retailers who attended the International Vision Expo &
Conference. Site for Sore Eyes
Berkeley, along with
many other eye care establishments, watched with eagerness and delight at the
events and innovations that took place… from cutting edge technology to the
latest trends and products, to networking opportunities.
From the
business point of view, optical consultant Jay Binkowitz presented an analysis
that covered costs, both optical and operational. By specifically breaking down
and isolating how money is earned (lenses, frames, contact lenses) as well as
how spent (staff salary, promotions), optical professionals gained a clearer idea
of the direction their business, and what changes to make (if necessary).
New and
revolutionary products (or, the fun stuff) was on display and demonstrated at
the Eye2 Zone (read E-squared Zone).
You would not believe some of the products that are at the forefront of
technology, because WE could hardly believe it! Some of these (literally and figuratively)
visionary products ranged from eyewear to help athletes see sharper, to
sunglasses that have high-definition video cameras built into them.
Regardless
if it was a business talk, the unveiling of a new product, or a lecture on eye
health, every event at the Vision Expo & Conference pointed to the
personalization for each and every customer seeking eye care. Retailers need to
highlight branding that is (believe it or not) – emotional. Customers are not
only seeking quality eyewear but they want to feel comfortable in the setting
where their needs will be met. We at Site for Sore Eyes Berkeley
pride ourselves
on treating the customer right. Whether you’re coming in for an eye exam,
fitting, or to check out a hot-looking pair of sunglasses, we appreciate your
business and consider you a dear neighbor.
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