Berkeley Scores a Touchdown with Optical Solutions.

People across the country were counting down the days until Labor Day – not exclusively for their day off from work, but in anticipation for the start of the football season. In the United States, football is more than simply a sport that has made itself part of the Thanksgiving tradition; it has become a billion-dollar industry, earning the title as the “richest sports league in the world.” Subsequently, the Super Bowl has become more than a “game” – the half-time show has become a pop-culture spectacle in itself that has featured stars as eminent as Bruce Springsteen, along with the billion-dollar commercials during the event, which is the only reason why some Americans watch in the first place.

Whether you’re cheering from the stands at Memorial Stadium tomorrow as the California Golden Bears take on Southern Utah, or watching the San Francisco 49ers play our rivals, the Green Bay Packers, this Sunday on TV, you’ll want to see the action – every blitz, block, hit and hold. What about when the San Diego Chargers face the Oakland Raiders? Don’t you want to be able to see when Carson Palmer throws a touchdown pass? Or be able to commiserate with your buddies about the calls that replacement refs made? If you can’t spot the tradition-rich California Banner above the Cal Student Section or The Niners’ SF logo on their helmets, you know it’s time to have your eyes checked. So Stop by Site for Sore EyesBerkeley before the football season punts into full gear, and you miss the game on account of your vision.