Friday, March 22, 2013

Site for Sore Eyes Berkeley Stays Ahead of Tech and Trends at 2013 International Vision Expo


From March 15th through 17th, the 2013 International Vision Expo was in full swing at New York City’s Javits Center, where industry leaders gathered to share the latest eye care tech and eyewear fashion trends. Paul Licht, Owner of Site for Sore Eyes Berkeley and founder of the franchise, attended the event to see the latest in lens technology, and preview the hottest fashions.

From Dragon to Michael Kors, every high-end eyewear brand made an appearance at the Vision Expo. Licht was happy to seize the opportunity to make some hot purchases from two of the world’s coolest lines, OGI and Scandinavian Eyewear (Skaga). Visit Site for Sore Eyes Berkeley now to see the newest styles from these two fashion-forward brands.


OGI Eyewear

OGI’s first eyewear collection was launched by designer David Spencer in 1997, a unique vision consisting of fifteen styles in five different colors. His design approach combined small, refined shapes with bright colors to produce a line that was unlike anything else available in the market. The first OGI collection debuted at the 1997 Vision Expo; today, OGI Eyewear continues to redefine affordable luxury by offering luxurious eyewear at unprecedented price points.






Scandinavian Eyewear

Scandinavian Eyewear is a genuine Swedish company that has been designing eyewear since 1948, deep in the forests of Jönköping, in Småland, Sweden. With their classic Skaga brand, which was created and refined over the years by a number of renowned Swedish designers, they have made a very distinct mark on eyewear design; not only in Scandinavia, but throughout the world. With a heritage and history that few eyewear brands can compare to, each of their products is grounded in a solid knowledge of craftsmanship.










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