Site for Sore Eyes Berkeley Stays Ahead of Tech and Trends at 2013 International Vision Expo

From March 15^th through 17^th, the 2013 International Vision Expo was in full swing at New York City’s Javits Center, where industry leaders gathered to share the latest eye care tech and eyewear fashion trends. Paul Licht, Owner of Site for Sore Eyes Berkeley and founder of the franchise, attended the event to see the latest in lens technology, and preview the hottest fashions.

From Dragon to Michael Kors, every high-end eyewear brand made an appearance at the Vision Expo. Licht was happy to seize the opportunity to make some hot purchases from two of the world’s coolest lines, OGI and Scandinavian Eyewear (Skaga). Visit Site for Sore Eyes Berkeley now to see the newest styles from these two fashion-forward brands.

OGI Eyewear

OGI’s first eyewear collection was launched by designer David Spencer in 1997, a unique vision consisting of fifteen styles in five different colors. His design approach combined small, refined shapes with bright colors to produce a line that was unlike anything else available in the market. The first OGI collection debuted at the 1997 Vision Expo; today, OGI Eyewear continues to redefine affordable luxury by offering luxurious eyewear at unprecedented price points.

Scandinavian Eyewear

Scandinavian Eyewear is a genuine Swedish company that has been designing eyewear since 1948, deep in the forests of Jönköping, in Småland, Sweden. With their classic Skaga brand, which was created and refined over the years by a number of renowned Swedish designers, they have made a very distinct mark on eyewear design; not only in Scandinavia, but throughout the world. With a heritage and history that few eyewear brands can compare to, each of their products is grounded in a solid knowledge of craftsmanship.

A St. Patrick’s Day Salute from Site for Sore Eyes Berkeley

Around this time of year, you may hear a few verses of the tune “When Irish Eyes Are Smiling,” as well as the phrase “Everyone is Irish on St. Patrick's Day.” So, with those two sentiments in mind, the staff at Site for Sore Eyes Berkeley will cut to the chase, give you no blarney, and claim, straight up: Everyone should keep their eyes (be they Irish or not) smiling by keeping them healthy.  

Come into Site for Sore Eyes Berkeley and get an eye exam today. If you’re feeling “lucky” update your look with a new pair of eyeglasses , or if you prefer, choose from our great deals on contact lenses.

It’s a fun weekend with lots of festivities to enjoy amongst family and friends. If you’ll be hanging outside or attending the parade in San Francisco Saturday, don’t forget to wear your sunglasses. For those staying in town, enjoy some food and drink at Jupiter, Triple Rock Brewery & Ale House, or The Starry Plough, all of which are located right on Shattuck Avenue.

Site for Sore Eyes Berkeley wishes you a celebratory (yet safe) St. Patrick’s Day.

(Here’s a bit o’ trivia: Did you know that the city of Berkeley was named after an Irishman? His name was George Berkeley (1685-1753), and he was a brilliant Irish-born clergyman and scholar.)