Monday, July 30, 2012

Site for Sore Eyes Berkeley Gives a Shout Out to Celebrities Who Rock Glasses!

It is fascinating how what was once unfashionable may eventually become very fashionable.

Here is an experiment: rent from Netflix a movie from the early 1950s titled “How to Marry a Millionaire,” featuring Marilyn Monroe as a young lady who is so paranoid about wearing the glasses she so desperately needs , that she is forever walking into walls or bumping into things when she is out in public. Today, that movie (not to mention that attitude) is SO dated.

Hollywood keeps tabs on the pulse of what is hip and cool in style and fashion, and their neighbors in Northern California are among the first to learn about them. The professional staff of Site for Sore Eyes Berkeley marvels at how the wearing of eyeglasses is now a status symbol of cool. Johnny Depp, Anne Hathaway, and even California’s own Angelina Jolie are frequently seen sporting eyeglasses in public. (Did we mention that Marilyn was born in Los Angeles?) In fact, being seen in elegant eyewear has become so stylin’, rumor has it that some of these stars wear glasses – whether they need them or not! Hey, you heard it from the reliable eyewear place that is Site for Sore Eyes.

You don’t need to be a celebrity to wear eyeglasses. This little article is only to let you know that the times have changed. If you need glasses but have been avoiding them, lighten up. Stop in to Site for Sore Eyes Berkeley, where we will make you feel not only comfortable, but cool-looking in your new eyewear.

In closing, Site for Sore Eyes Berkeley would like to give a shout out to the memory of trail-blazing, eyeglasses-wearing rock legend Buddy Holly. For those who don’t know of him, Buddy was a young rock singer who wore thick-rimmed glasses on and off stage. Who knows, maybe he thought this look would distinguish him? Whatever the reason, it worked! One of his hits was titled “That’ll Be the Day.” Well, Buddy, as far as eyeglasses are concerned, that day has arrived!

Friday, July 20, 2012

Site for Sore Eyes Berkeley Wants to Know What Story Your Glasses Tell

Site for Sore Eyes Berkeley would like to know what story your glasses tell.



Look at a poster of the iconic musician, John Lennon, and you immediately notice those eyeglasses made of thin metal, subtly revealing his originality. The ‘Jersey Shore’ star, Snooki, on the other hand, gives an air of confidence and eccentricity with her loud, oversized, bedazzled sunglasses.

At Site for Sore Eyes in Berkeley, CA, we understand that one of the first things people notice is your eyes. So what does your eyewear say about you? Whether you are required to wear glasses to help you distinguish an onion from an apple (any Seinfeld enthusiasts?), or you wear non-prescription glasses merely as a prop, like Drew Carey, ensure that your frames are giving off a favorable first impression.

·         If you’re a student or businessperson, consider wearing frames with conservative shapes and colors to express your more serious side.
·         Maybe the 9-5 routine isn’t your thing; you have creativity running through your veins, and modern, thicker, frames will better reveal your inner fashionista.
·         If you have the poise and personality to wear retro, mod looks from the ‘60s, you’ll certainly be admired for your bold appearance.

Whatever your style is, let Site for Sore Eyes Berkeley, CA match your glasses to your unique personality.

Wednesday, July 18, 2012

Summer is Here and Site for Sore Eyes Berkeley is Ready!

We at Site for Sore Eyes Berkeley hope you are enjoying the summer season and all it has to offer!

Now, as your trusted eyecare store next door, it is our responsibility to remind you to take extra special care of your eyes during these months, when the sun (and other factors) can prove to be riskier than usual.

You all know to lather on the sunscreen when spending a day at the beach, or when you go for a swim to keep the lifeguard station in view; but associated with the word “view” is the word “vision” – and the health and strength of your vision can easily be overlooked as you enjoy some fun in the sun.

With so much to do outside in July, it’s no wonder this is “Eye Injury Prevention Month.” Salt water, sand, volleyball, a gliding Frisbee (oh, and let’s not forget those pesky UV rays) – are all potential hazards to your eyes.

So make your sunglasses as much an accessory as sunscreen (not only in the summer, but all year round). Your sunglasses should have UV protection, and if you wear prescription shades, keep them up-to-date and in full strength. Think back to when you last had your eyes checked. Was it more than a year ago? If so, make an appointment for an eye exam with Site for Sore Eyes today.

We care about our customers, which is why we advise you to care for your eyes. Now get outside, and enjoy the summer – and don't forget your sunglasses!